Hemen hemen t\u00fcm perakendeciler art\u0131k \u00e7evrimi\u00e7i bir sat\u0131n alma deneyiminin yaln\u0131zca b\u00fcy\u00fcme i\u00e7in de\u011fil, ayn\u0131 zamanda hayatta kalmak i\u00e7in de gerekli oldu\u011funun fark\u0131ndad\u0131r. Ancak bir\u00e7ok ki\u015fi, sitelerinin tam potansiyeline ula\u015fmas\u0131n\u0131 engelleyen ayn\u0131 temel tuzaklardan muzdariptir. Dikkate al\u0131nmas\u0131 gereken pek \u00e7ok \u00f6\u011fe vard\u0131r, ancak bunlar genellikle perakendecilerin g\u00f6rmezden geldi\u011fi veya tam olarak do\u011fru anlamad\u0131\u011f\u0131 ayn\u0131 temel \u00f6\u011felere gelir. E-ticaretin 7 \u00f6l\u00fcmc\u00fcl g\u00fcnah\u0131na bir g\u00f6z at\u0131n – ka\u00e7\u0131ndan su\u00e7lusunuz? Kuru\u015f \u00e7oktan d\u00fc\u015ft\u00fc – her perakendeci \u00e7evrimi\u00e7i bir varl\u0131\u011fa sahip olmal\u0131 ve e-ticaret yoluyla sat\u0131\u015f yapmal\u0131d\u0131r. Ana cadde ma\u011fazalar\u0131n\u0131n ziyaret\u00e7i say\u0131s\u0131 \u00fclke genelinde azal\u0131rken, m\u00fc\u015fteriler giderek daha fazla \u00e7evrimi\u00e7i hareket ediyor ve onlar\u0131 heyecanland\u0131racak bir\u00e7ok se\u00e7enek buluyor. Ancak perakendeciler \u00e7evrimi\u00e7i ortamda acele ediyor, \u00e7o\u011funun d\u00fc\u015ft\u00fc\u011f\u00fc bir dizi \u00e7ok yayg\u0131n tuzak var. \u0130ster \u015firket i\u00e7inde ister bulutta olsun, e-ticaret platformunuzu kurup y\u00f6netebilen iyi bir e-ticaret orta\u011f\u0131n\u0131n yard\u0131m\u0131yla her \u015fey g\u00fcvenle atlanabilir. \u0130\u015fte en yayg\u0131n yedi tanesi: Alt d\u00fczey tasar\u0131m \u00c7evrimi\u00e7i tasar\u0131m, resimlerden ve renklerden \u00e7ok daha fazlas\u0131d\u0131r (ancak bu \u00f6nemlidir). Kullan\u0131c\u0131 deneyimi, m\u00fc\u015fterilerin sitenizi ziyaret ettiklerinde yapmalar\u0131n\u0131 bekledi\u011finiz yolculuklarla ilgilidir. Bunlar net ve takip edilmesi kolay olmal\u0131d\u0131r – ki bu kula\u011fa basit geliyor, ancak ger\u00e7ekle\u015fmesi i\u00e7in asl\u0131nda \u00e7ok fazla planlama ve uzmanl\u0131k gerekiyor. M\u00fc\u015fteriler \u00e7evrimi\u00e7iyken saniyeler i\u00e7inde kararlar verirler ve belirsiz bir ba\u011flant\u0131, sat\u0131\u015f ile sat\u0131\u015ftan ayr\u0131lma aras\u0131ndaki t\u00fcm fark\u0131 yaratabilir. Ayr\u0131ca, g\u00fcncel oldu\u011fundan ve m\u00fc\u015fterilerin g\u00f6rmeyi bekledi\u011fi \u015fekilde, \u00e7al\u0131\u015fan ba\u011flant\u0131larla, a\u00e7\u0131klamalar\u0131n ve incelemelerin iyi sunuldu\u011fundan ve kolayca bulunabilece\u011finden emin olmak i\u00e7in i\u00e7eri\u011fin d\u00fczenli olarak g\u00f6zden ge\u00e7irilmesi gerekir. E-ticaret orta\u011f\u0131n\u0131z bu konuda ve i\u00e7eri\u011finizin h\u0131zl\u0131 ve kolay bir \u015fekilde sitenize ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flamak i\u00e7in optimum altyap\u0131 \u00e7\u00f6z\u00fcm\u00fc ile size yard\u0131mc\u0131 olacakt\u0131r. CDN kullanmak bunun bir \u00f6rne\u011fidir. Zay\u0131f al\u0131\u015fveri\u015f sepeti deneyimi \u00d6deme prosed\u00fcr\u00fcn\u00fcz olabildi\u011fince h\u0131zl\u0131 ve basit olmal\u0131d\u0131r.<\/p>\n
Sekt\u00f6r ara\u015ft\u0131rmas\u0131 [https:\/\/en.wikipedia.org\/wiki\/Abandonment_rate], \u00e7evrimi\u00e7i perakendeciler i\u00e7in tipik al\u0131\u015fveri\u015f sepetinden vazge\u00e7me oran\u0131n\u0131n ortalama y\u00fczde 67,91 ile y\u00fczde 60 ile y\u00fczde 80 aras\u0131nda de\u011fi\u015fti\u011fini g\u00f6stermektedir. Platformunuzun \u00e7ok d\u00fczg\u00fcn ve h\u0131zl\u0131 olmas\u0131 gerekiyor. \u00d6deme s\u00fcreci basit, basit, minimal ve anla\u015f\u0131lmas\u0131 \u00e7ok kolay olmal\u0131d\u0131r. Bir \u00f6\u011feyi sat\u0131n almak be\u015f ad\u0131mdan fazla s\u00fcrerse, m\u00fc\u015fteri kaybedersiniz. SEO’yu ciddiye almamak Evet, m\u00fc\u015fterilerin sitenizi bulmas\u0131 \u00f6nemlidir. Ancak do\u011fru m\u00fc\u015fterilerin do\u011fru zamanda do\u011fru \u00fcr\u00fcn\u00fc bulmas\u0131 da \u00f6nemlidir. Arama motoru optimizasyon stratejiniz, \u00fcr\u00fcnleriniz i\u00e7in en uygun arama terimlerini sadece y\u00fckseklere \u00e7\u0131kmak yerine bu arama terimlerini kullanan ki\u015filerle e\u015fle\u015ftirmek i\u00e7in dikkatle hedeflenirse, bir ziyaret\u00e7iyi m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrme \u015fans\u0131n\u0131z \u00e7ok daha y\u00fcksektir. trafik numaralar\u0131. Elbette, yerinde optimizasyonunuzun hem arama motorlar\u0131na hem de m\u00fc\u015fterilere hitap etmesi gerekir. Yetersiz web sitesi bak\u0131m\u0131 \u0130nternet h\u0131zl\u0131 hareket eder ve t\u00fcm \u00fcr\u00fcn ayr\u0131nt\u0131lar\u0131n\u0131n g\u00fcncel kalmas\u0131n\u0131, ba\u011flant\u0131lar\u0131n alakal\u0131 ve sa\u011flam olmas\u0131n\u0131, yeni inovasyonlar\u0131n ve iyile\u015ftirmelerin d\u00fczenli olarak dahil edilmesini sa\u011flamak i\u00e7in siteniz i\u00e7in bir kalite inceleme program\u0131 s\u00fcrd\u00fcrmek \u00f6nemlidir. Bu, zaman ve kaynak yo\u011fun bir s\u00fcre\u00e7tir, bu nedenle, e-ticaret orta\u011f\u0131n\u0131z gibi bir \u00fc\u00e7\u00fcnc\u00fc taraf\u0131n bunu do\u011fru bir \u015fekilde yapmas\u0131n\u0131 sa\u011flayabilirseniz, \u00e7ok daha iyi olur. E-ticaret web sitelerinde m\u00fc\u015fterilere ek sat\u0131\u015f\u0131 ve \u00e7apraz sat\u0131\u015f\u0131 g\u00f6z ard\u0131 etmek, \u00e7apraz sat\u0131\u015ftan 20 kat daha etkilidir. Kayd\u0131rmal\u0131 bir katalog, \u00fcr\u00fcnleri paketler ve vurgulamak istedi\u011finiz kataloglar halinde sunman\u0131za yard\u0131mc\u0131 olabilir. Yeniden hedefleme, dijital pazarlama ve ki\u015fiselle\u015ftirme, ihmal etmemeniz gereken \u00e7ok \u00f6nemli y\u00f6ntemlerdir. Ayr\u0131ca, sat\u0131\u015f ortakl\u0131\u011f\u0131 yapmay\u0131 se\u00e7ebilece\u011finiz ortak sitelerin ba\u011flant\u0131lar\u0131n\u0131 da unutmay\u0131n, b\u00f6ylece sunduklar\u0131 hizmetlerden veya \u00fcr\u00fcnlerden komisyon kazanabilirsiniz, ancak siz kazanmazs\u0131n\u0131z. Doland\u0131r\u0131c\u0131l\u0131\u011fa kar\u015f\u0131 duyarl\u0131 \u00c7evrimi\u00e7i g\u00fcvenlik, e-ticaret siteleri i\u00e7in \u00f6nemli bir engeldir ve hacker ordular\u0131, herhangi bir potansiyel bo\u015fluktan yararlanmak i\u00e7in tam anlam\u0131yla 24 saat \u00e7al\u0131\u015fmaktad\u0131r. Arada s\u0131rada ba\u015far\u0131l\u0131 olurlar ve y\u0131llar boyunca British Airways ve Dixons Carphone gibi \u00e7ok y\u00fcksek profilli kafa derileri olmu\u015ftur. Bu nedenle, tehdide kar\u015f\u0131 korunmak i\u00e7in daima tetikte olmak ve en son g\u00fcvenlik yaz\u0131l\u0131mlar\u0131n\u0131, tekniklerini ve en iyi uygulamalar\u0131 kullanmak \u00f6nemlidir. \u0130yi bir e-ticaret orta\u011f\u0131, her zaman olabilece\u011finin en iyisi oldu\u011fundan emin olmak i\u00e7in sisteminizi s\u00fcrekli g\u00fcncelleyerek ve bak\u0131m\u0131n\u0131 yaparak standart olarak buna sahip olacakt\u0131r. Web sitesinin \u00e7ok yava\u015f Web siteleri, a\u015f\u0131r\u0131 i\u00e7erik veya \u00fc\u00e7\u00fcnc\u00fc taraf uygulamalar\u0131 nedeniyle y\u00fcklenmesi \u00e7ok uzun s\u00fcren web siteleri m\u00fc\u015fteriler i\u00e7in b\u00fcy\u00fck bir engeldir ve ger\u00e7ek \u015fu ki, art\u0131k buna katlanmak zorunda de\u011filler, sadece Arad\u0131klar\u0131n\u0131 bulmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in en sorunsuz, en basit deneyimi sunan siteye gidin. \u0130yi bir e-ticaret orta\u011f\u0131yla ortakl\u0131k yapmak, sitenizin t\u00fcm taray\u0131c\u0131lar ve t\u00fcm cihazlar i\u00e7in optimize edilmesini sa\u011flayarak m\u00fc\u015fterileriniz i\u00e7in her seferinde sorunsuz, \u015f\u0131k, g\u00f6z atma ve sat\u0131n alma deneyimi sa\u011flar. Bunun i\u00e7in en verimli, uygun maliyetli ve \u00f6l\u00e7eklenebilir se\u00e7ene\u011fin Bulut ile gitmek olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcn. Bulut, web sitenizi asla m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz y\u00f6ntemlerle g\u00fc\u00e7lendirebilir. Runibex Runibex, m\u00fc\u015fterilerinizin al\u0131\u015fveri\u015f deneyimini art\u0131rman\u0131za ve s\u0131n\u0131rs\u0131z teknoloji, i\u015flevsellik ve esneklik sunman\u0131za olanak tan\u0131yan kendi NGI Commerce Suite ile e-ticarette uzmanla\u015fm\u0131\u015f bir MSP’dir. Runibex\u2019in NGI Commerce Suite mod\u00fcler bir yap\u0131ya, tam entegre ve PaaS tabanl\u0131 bir mimariye sahiptir ve i\u015finize m\u00fckemmel bir \u015fekilde odaklanman\u0131z\u0131 sa\u011flar. \u0130\u015fletmeniz b\u00fcy\u00fcrken, NGI Commerce Suite’imiz size \u00e7ok kanall\u0131 i\u015flevsellik ile gelirinizi art\u0131rma ara\u00e7lar\u0131 sa\u011flar. Platform \u00f6l\u00e7eklenebilirli\u011fi ile sizi gereksiz yat\u0131r\u0131mlardan korur. Runibex, Hybris gibi \u00e7e\u015fitli e-ticaret platformlar\u0131, kurum i\u00e7i \u00e7\u00f6z\u00fcmler ve kendi \u00e7\u00f6z\u00fcm\u00fc olan NGI ticaret paketi ile bir\u00e7ok e-ticaret projesini y\u00f6netir. Runibex, e-ticaret, bulut hizmetleri ve SAP dan\u0131\u015fmanl\u0131\u011f\u0131nda uzmanla\u015fm\u0131\u015f bir MSP’dir. \u0130\u00e7g\u00f6r\u00fcm\u00fcz\u00fcn ve uzmanl\u0131\u011f\u0131m\u0131z\u0131n i\u015fletmenize nas\u0131l yard\u0131mc\u0131 olabilece\u011fi hakk\u0131nda daha fazla bilgi edinin.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":4442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"yoast_head":"\n
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