Muhtemelen perakende stratejinizin \u00f6nemli bir par\u00e7as\u0131 olarak e-ticarete sahipsiniz. Ya da de\u011filse, d\u00fc\u015f\u00fcn\u00fcyorsunuz – de\u011fil mi? Ancak bunu y\u0131llard\u0131r yap\u0131yor ya da hen\u00fcz ba\u015flamam\u0131\u015f olsan\u0131z da, \u00e7evrimi\u00e7i perakende sat\u0131\u015f teklifinizden en iyi \u015fekilde yararlanman\u0131za yard\u0131mc\u0131 olacak bir dizi en iyi e-ticaret uygulamas\u0131 vard\u0131r – bunlardan baz\u0131lar\u0131n\u0131 biliyor olabilirsiniz, ancak birka\u00e7\u0131 seni \u015fa\u015f\u0131rtt\u0131. \u0130\u015fte e-ticaret i\u00e7in en iyi on uygulama listemiz. Neden e-Ticaret? Ana cadde son y\u0131llarda bir darbe ald\u0131 ve b\u00fcy\u00fck \u00f6l\u00e7\u00fcde e-ticaret y\u00fcz\u00fcnden. \u0130nsanlar \u00e7evrimi\u00e7i sat\u0131n almaya daha al\u0131\u015ft\u0131k\u00e7a, kolayl\u0131k, tasarruf ve se\u00e7im, internetin bir \u015feye ihtiya\u00e7 duyduklar\u0131nda bakt\u0131klar\u0131 ilk (ve tek) yer oldu\u011fu anlam\u0131na gelir. EMarketer taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma, internetin 2018’de ilk kez t\u00fcm perakende sat\u0131\u015flar\u0131n y\u00fczde onunu olu\u015fturaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Dolay\u0131s\u0131yla, hen\u00fcz tam anlam\u0131yla yararlanm\u0131yorsan\u0131z, kat\u0131lman\u0131n zaman\u0131 geldi. Zaten \u00e7evrimi\u00e7i sat\u0131\u015f yap\u0131yorsan\u0131z, bundan en iyi \u015fekilde yararland\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in baz\u0131 temel noktalar\u0131 yeniden g\u00f6zden ge\u00e7irmeye de\u011fer. 1. Farkl\u0131 olun \u00c7evrimi\u00e7i ortamda bu kadar \u00e7ok rekabet varken, sizin (ve \u00fcr\u00fcnlerinizin) \u00f6ne \u00e7\u0131kman\u0131z gerekir. M\u00fc\u015fterilerin tan\u0131yabilece\u011fi ve \u00f6zde\u015fle\u015febilece\u011fi bir estetik olu\u015fturmak i\u00e7in genellikle \u00fcreticilerin \u00fcr\u00fcn \u00e7ekimleri yerine kendi resimlerinizi kullanmaya de\u011fer. Ayakkab\u0131 ma\u011fazas\u0131 Zappos 2009’da onlar\u0131 tan\u0131tt\u0131\u011f\u0131ndan ve sat\u0131\u015flarda y\u00fczde alt\u0131 ile 30 aras\u0131nda bir art\u0131\u015f buldu\u011fundan bu yana videolar hemen hemen her \u015fey i\u00e7in kan\u0131tlanm\u0131\u015f bir sat\u0131\u015f art\u0131r\u0131c\u0131 olmu\u015ftur. Bir makine yerine bir ki\u015fi taraf\u0131ndan yaz\u0131lm\u0131\u015f gibi g\u00f6r\u00fcnen co\u015fkulu, bilgilendirici metin i\u00e7eren g\u00fc\u00e7l\u00fc, ay\u0131rt edici \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 da \u00f6nemlidir. Amazon i\u00e7in iyi \u00e7al\u0131\u015ft\u0131\u2026 2. \u0130yi gezinme Net olmayan bir web sitesinde kaybolmak kolay olabilir ve bu da ka\u00e7\u0131n\u0131lmaz olarak ayr\u0131lmalara yol a\u00e7ar. Breadcrumbs (bir alt b\u00f6l\u00fcme veya ana sayfaya d\u00f6n\u00fc\u015f yolunu bulmak i\u00e7in t\u0131klayabilece\u011finiz bu k\u00fc\u00e7\u00fck b\u00f6l\u00fcm listeleri) ve geni\u015fletilmi\u015f gezinme \u00e7ubuklar\u0131, belki de alt kategorilerin a\u00e7\u0131l\u0131r men\u00fcleri, m\u00fc\u015fterilerinizin yollar\u0131n\u0131 bulmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in harikalar yaratabilir. Net harekete ge\u00e7irici mesajlar ve geri d\u00fc\u011fmeleri de m\u00fc\u015fterilere bir sonraki ad\u0131mda nereye gideceklerini s\u00f6ylemeye yard\u0131mc\u0131 olur. 3. M\u00fc\u015fterileriniz i\u00e7in kolayla\u015ft\u0131r\u0131n M\u00fc\u015fteriler sitenizde gezinmeyi ve sat\u0131n almay\u0131 kolayla\u015ft\u0131r\u0131r ve bunu kafa kar\u0131\u015ft\u0131r\u0131c\u0131 veya zor bulurlarsa, ba\u015fka bir yere gitmek i\u00e7in bolca \u015fanslar\u0131 olur. \u00dcr\u00fcn filtreleri, arad\u0131\u011f\u0131n\u0131z \u015feye ula\u015fman\u0131n harika bir yoludur ve k\u0131sa bir g\u00f6r\u00fcnt\u00fcleme ge\u00e7mi\u015fi, nerede oldu\u011funuzu hat\u0131rlatmak i\u00e7in kullan\u0131\u015fl\u0131 olabilir. \u0130lgili \u00fcr\u00fcn \u00f6nerileri de ilham vermenin harika bir yoludur. Sat\u0131n almay\u0131 taahh\u00fct etmeden d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz \u00fcr\u00fcnleri listeleyebilece\u011finiz bir al\u0131\u015fveri\u015f sepeti de kullan\u0131\u015fl\u0131d\u0131r. 4. M\u00fc\u015fteri incelemeleri \u00dcr\u00fcnlerinizin ne kadar harika oldu\u011funu m\u00fc\u015fterilerinize \u00e7ok iyi anlat\u0131r, ancak onlara olumlu m\u00fc\u015fteri incelemeleriyle g\u00f6stermeniz daha ikna edicidir. \u00d6ne \u00e7\u0131kan incelemeler, \u00fcr\u00fcnlerinize olan g\u00fcveni g\u00f6sterir, m\u00fc\u015fteriler sat\u0131\u015f konu\u015fmas\u0131ndan \u00e7ok akran incelemelerine sayg\u0131 duyar ve hatta olumsuz incelemeler yararl\u0131 olabilir ve bir \u00fcr\u00fcn\u00fcn neden olmas\u0131 gerekti\u011fi kadar iyi olmad\u0131\u011f\u0131na dair size do\u011frudan geri bildirim sa\u011flar. 5. Mobil dostu e-Ticaret Mobil art\u0131k e-ticaretin ka\u00e7\u0131n\u0131lmaz bir par\u00e7as\u0131. Nielsen Norman Group’un yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rma, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n% 60’\u0131n\u0131n bir \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce ara\u015ft\u0131rmak i\u00e7in mobil cihazlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Bu nedenle, sitenizin mobil cihazlarda nas\u0131l g\u00f6r\u00fcnece\u011fini ve kullan\u0131m\u0131n\u0131n ne kadar kolay oldu\u011funu her zaman d\u00fc\u015f\u00fcnmelisiniz. T\u00fcm tasar\u0131mlar\u0131n\u0131z da “duyarl\u0131” olmal\u0131d\u0131r, b\u00f6ylece masa\u00fcst\u00fc, tablet veya telefon olsun, g\u00f6r\u00fcnt\u00fclendikleri cihaza otomatik olarak adapte olurlar. 6. Kolay \u00f6demeler M\u00fc\u015fterileriniz se\u00e7imini yapt\u0131ktan sonra, sadece \u00f6deme yapmak ve almak isterler. Bu nedenle, m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinme iste\u011finize ra\u011fmen, \u00f6deme s\u00fcrecinizi olabildi\u011fince basit tutun ve ba\u015ftan sona net bir \u015fekilde i\u015faretledi\u011finizden emin olun. PayPal gibi alternatif \u00f6deme se\u00e7eneklerini ve m\u00fc\u015fterilerin kaydolmak zorunda olmad\u0131klar\u0131 bir misafir \u00f6deme se\u00e7ene\u011fi de ayr\u0131lman\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in harika bir yoldur ve satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fc be\u011fenirlerse geri d\u00f6neceklerini unutmay\u0131n. 7. \u00c7e\u015fitli kampanyalar Standart sat\u0131\u015f ve fark\u0131ndal\u0131k kampanyalar\u0131n\u0131n yan\u0131 s\u0131ra, i\u00e7eri\u011finizin arama motorlar\u0131 taraf\u0131ndan bulunmas\u0131n\u0131 sa\u011flamak i\u00e7in t\u0131klama ba\u015f\u0131na \u00f6deme ve SEO gibi “her zaman a\u00e7\u0131k” kampanyalar\u0131 yak\u0131ndan takip etmeye de\u011fer. En geni\u015f eri\u015fimi elde etti\u011finizden emin olmak i\u00e7in sosyal medyay\u0131 da dahil eden \u00e7ok kanall\u0131 bir yakla\u015f\u0131m\u0131 d\u00fc\u015f\u00fcnmelisiniz ve ayn\u0131 anda birka\u00e7 ki\u015fiyi kolayl\u0131kla \u00e7al\u0131\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olacak \u00f6zel kampanya y\u00f6netim ara\u00e7lar\u0131 vard\u0131r. M\u00fc\u015fteri yolculu\u011fu boyunca kat\u0131lmaya y\u00f6nelik d\u00fczenli te\u015fvikler i\u00e7eren ba\u011fl\u0131l\u0131k programlar\u0131n\u0131 da unutmay\u0131n – bunlar m\u00fc\u015fteri ya\u015fam boyu de\u011ferini art\u0131rabilir, edinme maliyetlerini d\u00fc\u015f\u00fcrebilir ve tekrarlayan gelir \u015feklinde \u00f6nemli bir b\u00fcy\u00fcme varl\u0131\u011f\u0131 olu\u015fturabilir. 8. Test edin, test edin, test edin Trendler ve m\u00fc\u015fteri davran\u0131\u015f\u0131 internette h\u0131zl\u0131 hareket eder ve buna ayak uydurmak \u00f6nemlidir. D\u00fczenli olarak yeni fikirleri ve iyile\u015ftirmeleri deneyin, ne kadar etkili olduklar\u0131n\u0131 g\u00f6rmek i\u00e7in A \/ B testini kullan\u0131n ve i\u015fe yarayanlar\u0131 koruyun. Sonra tekrar yap ve tekrar\u20269. A\u00e7\u0131k ve \u015feffaf teslimat ayr\u0131nt\u0131lar\u0131 Size a\u00e7\u0131k g\u00f6r\u00fcnebilir, ancak muhtemelen m\u00fc\u015fterileriniz i\u00e7in ge\u00e7erli de\u011fildir. Teslimatlar\u0131n\u0131 ne zaman ve nas\u0131l bekleyebileceklerini \u00e7ok netle\u015ftirin ve m\u00fcmk\u00fcnse onlara durumu izleme veya ilerlemeyi kontrol etmek i\u00e7in sizinle ileti\u015fime ge\u00e7me se\u00e7enekleri verin. Bu g\u00fcven vericidir ve kritik son dakika ayr\u0131lmas\u0131n\u0131 telafi etmeye yard\u0131mc\u0131 olur. 10. E-ticaret i\u00e7in g\u00fcvenlik ve uyumluluk \u0130nsanlar paralar\u0131n\u0131 y\u00fczs\u00fcz bir i\u015flemle veriyorlarsa, g\u00fcvende olaca\u011f\u0131n\u0131 hissetmek isterler. GDPR gibi uyumluluk y\u00fck\u00fcml\u00fcl\u00fcklerinin yan\u0131 s\u0131ra t\u00fcm ilgili g\u00fcvenlik s\u00fcre\u00e7lerine sahip oldu\u011funuzdan ve m\u00fc\u015fterilerinizin bunu net hat\u0131rlat\u0131c\u0131lar ve g\u00fcvencelerle bildi\u011finden emin olun. Runibex\u2019in NGI eCommerce Suite Runibex, m\u00fc\u015fterilerinizin al\u0131\u015fveri\u015f deneyimini art\u0131rman\u0131za ve s\u0131n\u0131rs\u0131z teknoloji, i\u015flevsellik ve esneklik sunman\u0131za olanak tan\u0131yan kendi NGI Commerce Suite ile e-ticarette uzmanla\u015fm\u0131\u015f bir MSP’dir. Runibex\u2019in NGI eCommerce Suite mod\u00fcler bir yap\u0131ya, tamamen entegre ve PaaS tabanl\u0131 bir mimariye sahiptir ve i\u015finize m\u00fckemmel bir \u015fekilde odaklanman\u0131z\u0131 sa\u011flar. \u0130\u015fletmeniz b\u00fcy\u00fcrken, NGI e-Ticaret Paketimiz size \u00e7ok kanall\u0131 i\u015flevsellik ile gelirinizi art\u0131rma ara\u00e7lar\u0131 sa\u011flar. Platform \u00f6l\u00e7eklenebilirli\u011fi ile sizi gereksiz yat\u0131r\u0131mlardan korur. Runibex, e-ticaret, bulut hizmetleri ve SAP dan\u0131\u015fmanl\u0131\u011f\u0131nda uzmanla\u015fm\u0131\u015f bir MSP’dir. Runibex, bulut \u00fczerindeki e-ticaret y\u00fcklerini y\u00f6netmede m\u00fckemmeldir, \u00e7\u00fcnk\u00fc bir e-ticaret uygulamas\u0131 geli\u015ftirmek ve \u00e7al\u0131\u015ft\u0131rmak i\u00e7in ne gerekti\u011fini biliyoruz ve bunu zaten di\u011fer platformlarda uygulad\u0131k. \u0130\u015fletmenizin e-ticaret sisteminizi kurmas\u0131na veya geli\u015ftirmesine nas\u0131l yard\u0131mc\u0131 olabilece\u011fimiz hakk\u0131nda daha fazla bilgi edinin.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":4412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[],"yoast_head":"\n
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